Kelly Wang
NEXTPatagonia has always been at the head of the game when it comes to sustainable and effective outdoor gear... for men, ages 55-69. Patagonia is looking to branch out of their typical customer base and target a new demographic: Gen Z women with an aptitude for fashion. By synthesizing media frequently consumed by young fashionistas such as social media and fashion magazines with illustrations inspired by the iconic style of fashion sketches, we created a campaign to deliver a fresh concept to an equally fresh audience.
Posters by Madie Forester