Laoganma’s old jars contained an overload of information, since consumers
in China often look at the details of a product to determine its quality. The jars’ packaging 
needed much more breathing room in its design to be digestible for their American consumers.
 

Paper cutting and stop-motion animation using basic shapes and layering was 
used to create Laoganma’s new visual identity in to convey the simplicity of the chili sauce.