Laoganma’s old jars contained an overload of information, since consumers
in China often look at the details of a product to determine its quality. The jars’ packaging 
needed much more breathing room in its design to be digestible for their American consumers.
 

Paper cutting and stop-motion animation using basic shapes and layering was 
used to create Laoganma’s new visual identity in to convey the simplicity of the chili sauce,
amplifying the message and bringing energy to the typography.